The Hispanic Market:
That is the buying power of the Hispanic consumer – the largest minority market in the U.S. According to the Selig Center for Economic Growth, this group’s economic clout has grown 203% since 2000, which makes it one of the fastest growing consumer markets here in the U.S.
This group represents nearly 18% of the country’s population.
Among those categories that Hispanics focus more of their dollars on, according to Scarborough radio reaches Hispanics 18+:
According to GfK MRI data, 48% state that radio puts them in a good mood; 45% tune in to radio for relaxation; 40% use radio to stay informed and up to date; 38% tune in for just pure entertainment; and 35% see radio as a way to escape.
By having the JUAN format programmed and delivered by Synchronicity: